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Supply chain visibility is for life

not just for Christmas!

Service provider Datatrade believes that investing in the bigger picture and gaining far greater visibility of their assets would enable retailers and logistics firms to better prepare for huge shopping spikes like Black Friday and Christmas. “Black Friday 2014 was all about buying in-store while last year’s sales were largely online, serving to highlight how today’s customer wants to buy from anywhere, anytime and anyhow. And to do that, visibility of inventory is essential,” says Peter Laplanche of Datatrade. He says that using location devices, RFID-tagging and other multiple capture technologies improve product tracking but retailers are starting to realise that technology in isolation is not the answer, it’s how it meshes together to address fundamental operational and communication issues too. Having greater visibility of the health and performance of mobile devices like printers could make real gains in productivity, either in store or in the distribution centre. Being able to predict when batteries in a mobile scanner are about to fail, for example, may seem relatively unimportant but in the ecosystem of fulfilment it could represent the difference between a sale or a non-sale. By using Zebra’s AVS and OVS platforms with its own, proven asset tracking and printer management solutions, Datatrade has made great strides in enabling customers to better manage their fleet. To view not just the location, condition and usage rate of mobile computing devices but also the mobile environment and infrastructure in which they sit. “We can enable retailers to see the big picture. Hardware talks to software and the cloud, and it’s this total connectivity that gives retailers sight of inventory from distribution centre to store,” offers Peter. This 360° visibility could help minimise the amount of delivery trucks running empty; help store managers optimise staffing levels and promotions; facilitate proximity marketing using beacon technology. But ultimately, it restores control to organisations, enabling them to better manage their assets, as well as equipping sales teams with the tools to improve conversion rates and customer service. “Being one of only a handful of Zebra solutions partners and repair centres enables us to deliver such enterprise asset intelligence. But more than that, being totally vendor independent and having over 30 years practical experience of supporting leading brands of back office hardware and software means we understand just how to develop such solutions in the real world. “We know how to make a difference and can make supply chain life run a lot smoother for retailers, manufacturers and logistics providers in not just the run-up to Christmas but over the whole trading year,” says Peter.


Managed print services – MPS Datatrade have a complete range of managed printer services and solutions for all impact and thermal printers. With fully comprehensive packages that be financed over 3/5 years, demonstrating significant cost savings over a traditional purchase and after market support model.

Remote Print Service Using our remote printer engineer – Reg the virtual printer engineer, Datatrade can ensure maximum uptime and cost savings for your remote mobile printers.

Auto ID Services We offer a comprehensive range of service from the supply and support of new as well as legacy equipment. Even if the manufacturer has discontinued the unit or it has been rebranded. We can also supply a complete range of accessories for all makes and model of barcode scanners such as screen protectors, styluses, batteries and wrist straps.

Audit and discovery Our pre-sales engineers will undertake a full site audit to find / recommend the best printer solutions to meet your supply chain delivery requirements.

Repair We demonstrate an extremely high level of technical expertise and service for a wide range of Printer and Auto ID Products. We can repair onsite or in our workshop. We can also select and help install printers and Auto ID equipment for our customers. We can offer a fully managed Return to Base (RTB) service solution for smaller devices such as Barcode scanners, Hand Held Terminals and mobile printers.

Maintenance Datatrade offer a flexible approach to maintenance and can tailor a contract to suit your needs.

Hardware We can supply printers, printheads, print servers as well as all major brands of barcode scanner and hand held equipment… For further information on finding the right print solution for your business please use our Hardware Selector or for Auto ID enquiries contact us using the details below.

Media and Consumables We fully understand the importance of ensuring that the correct media and consumable’s are used in mission critical printers to ensure perfect print quality and enhance the life of your printer asset so we provide a large range of media and consumables for all manufacturers.

In addition to supplying these items, we will also work with you to ensure you are using the correct product for quality and cost effectiveness.

For further information please Ring +44(0)1604 66-66-01 or email us.
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