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Utilising Label Management Solutions

What could mislabeling or human error cost your business?

Over the years, we have taken barcode printing for granted, and now have special ‘thermal’ printers that produce high quality prints to ensure optimal scanning. But how often do we stop and consider the potential risk of not managing the whole process of creating and using such codes? What failsafes do we have in place, for example, should a disgruntled employee take it upon themselves to change the product label text to something derogatory on your weekly shipment to a customer?

Businesses generate tens of thousands of different labels, many of which are similar, although an increasing number will be subject to more regulations and other forms of control or monitoring. While there are laws and legislation to tell us how much due diligence we should put into managing our data, we rarely give much thought to protecting or managing the production of barcodes, the critical pieces of data that uniquely track millions of products through our business every day.

These ‘unique identifiers’ are vital in enabling us to track, trace and optimise movement of goods within our suppliers, customers and our own supply chain, yet few businesses think about the security and brand risk they represent.

It’s one thing to understand that not producing labels could stop the flow of products through your supply chain, and therefore your profits. It’s quite another to understand how vulnerable most organisations’ labels are to either accidental or malign abuse.

It might only take one disgruntled worker to change a label to read something derogatory on a regular customer shipment and you could be looking at a costly rerun if it’s spotted through to rejected loads or, worst case scenario, compliance fines.

Yes, you might have to weight up if your customer would even notice it, or what would be the impact on your brand if it reached the general public but the point is, do you have the processes in place to stop it happening or would you rather run the risk?

Sadly, there are increasing reports of this very thing happing in our supply chains, and it doesn’t have to be malicious, it could even be accidental. If your barcode printers allow unauthorized access to the design of labels you could be putting both your reputation and your profitability at risk.

As businesses we expect to have to pay for backups of computer systems to ensure business continuity. If we operate vehicle fleets we expect to pay for maintenance to keep them serviceable. Yet few think about the ‘weak link’ between the two; the printing and management of barcodes.

Isn’t it about time we invested the same level of management and accountability for these critical pieces of information in the same way as we look after and protect other key systems and data?

If any of this sounds familiar take a read of the attached and give us a call

Total Print Productivity Solutions
Printronix Online Data Verification for Barcodes


Managed print services – MPS Datatrade have a complete range of managed printer services and solutions for all impact and thermal printers. With fully comprehensive packages that be financed over 3/5 years, demonstrating significant cost savings over a traditional purchase and after market support model.

Remote Print Service Using our remote printer engineer – Reg the virtual printer engineer, Datatrade can ensure maximum uptime and cost savings for your remote mobile printers.

Auto ID Services We offer a comprehensive range of service from the supply and support of new as well as legacy equipment. Even if the manufacturer has discontinued the unit or it has been rebranded. We can also supply a complete range of accessories for all makes and model of barcode scanners such as screen protectors, styluses, batteries and wrist straps.

Audit and discovery Our pre-sales engineers will undertake a full site audit to find / recommend the best printer solutions to meet your supply chain delivery requirements.

Repair We demonstrate an extremely high level of technical expertise and service for a wide range of Printer and Auto ID Products. We can repair onsite or in our workshop. We can also select and help install printers and Auto ID equipment for our customers. We can offer a fully managed Return to Base (RTB) service solution for smaller devices such as Barcode scanners, Hand Held Terminals and mobile printers.

Maintenance Datatrade offer a flexible approach to maintenance and can tailor a contract to suit your needs.

Hardware We can supply printers, printheads, print servers as well as all major brands of barcode scanner and hand held equipment… For further information on finding the right print solution for your business please use our Hardware Selector or for Auto ID enquiries contact us using the details below.

Media and Consumables We fully understand the importance of ensuring that the correct media and consumable’s are used in mission critical printers to ensure perfect print quality and enhance the life of your printer asset so we provide a large range of media and consumables for all manufacturers.

In addition to supplying these items, we will also work with you to ensure you are using the correct product for quality and cost effectiveness.

For further information please Ring +44(0)1604 66-66-01 or email us.
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